The Challenge for Bally’s chicago
While constructing a sprawling riverfront location, Bally’s Chicago launched a temporary casino—with aspirations to grow a loyal base of players that’s anything but temporary. With an eye on boosting their Bally’s Rewards player’s club, Bally’s Chicago engaged Overabove to analyze their database and identify the market’s high-value players who were not yet members but should be.
OUR approach
After a deep analysis of Bally’s Chicago’s database, we uncovered key insights and developed a modeled audience based on current players. Our predictive model looks at both in-category and out-of-category behaviors, pairing that with recency, frequency and value indicators, allowing us to target gamers with 1:1 efficiency. In this case, we served Meta and display ads to a highly targeted audience of over 1.2 million active gamers not currently in the Bally’s Chicago database.
The Results
In just two months, our targeted campaign has driven both opt-ins and Bally’s Rewards sign-ups. Matchbacks have pinpointed over 1,700 players who were directly influenced by our campaign to visit and sign up for Bally’s Rewards—around 10% of new members each month.